Ben Murray Bruce’s Silverbird Group has inked a feature film deal to the tune of $50 million with AAA Entertainment.

The entertainment and lifestyle companies recently entered into the partnership to develop and produce a slate of cinematic African feature films on the continent.

According to the terms of the partnership,  AAA Entertainment will bring an experienced film development, financing, and production team, facilities, and partnership network onboard, while Silverbird Group will bring its cinema exhibition and distribution infrastructure and experience in Africa and Los Angeles to the table.

The Nation further gathered that the $50 million deal will focus on the African Export Import Bank’s (Afreximbank) $500 million Creative Industry Programme for financing.

This partnership agreement was signed at the Afreximbank pavilion at the Intra African Trade Fair (IATF) in Durban South Africa and was witnessed by Afreximbank’s Augustine Chukwuemeka Uzoh, ManagerTrade and Corporate Finance (Intra-African Trade Initiative).

Speaking on the partnership, Murray Bruce said, “Silverbird has a long history in the Nigerian media and entertainment sector. We began our journey as a live entertainment events company and expanded that into a network of television and radio station properties. We have successfully built the premiere West African film distribution & exhibition company and now it is with excitement that we pivot into the feature film production sphere by announcing our partnership with AAA Entertainment.”

In the same vein, Mayenzeke Baza, Head of Distribution and Financing at AAA Entertainment said, “We are excited about this partnership as it provides an opportunity to create great content between the two biggest markets on the continent, namely Nigeria and South Africa, and allows us to access pan African private equity and state funding.”

Baza also said the partnership will be working exclusively with African and African American talent, looking to bridge the two markets and talent communities.