Niniola Apata Reveals Why She Rejected Record Label For 10 Years

Singer Niniola Apata has revealed why, despite numerous offers, she never signed with a record label.

Niniola talked in a Hip TV interview.

She said, “I have been an independent artist for 10 years now, and it has its pros and cons. After I released my debut single in 2014, several record labels were calling me, but at the time, I was skeptical because I didn’t want anyone to take away my creative freedom,” she said.

“At the time, nobody was into my genre, Afrohouse, and you know how labels can say they investing in me and I have to do what they want, and I don’t want that happening to me.

“So, I wasn’t convinced enough to sign to a label. So my former manager, who has become my business partner, decided to set up a label, and that’s what we have been running together.

“Even all through the years, some deals have been coming, but I have not been comfortable with them.

“Afrohouse is a combination of African style and house music, so that makes it Nini, bringing my own flair into house music”.

“It feels good to be known as the queen of Afrohouse, and I have been able to carry on the genre because when I started, some people had concerns about the longevity and the language, because I sing in Yoruba.

She emphasised the importance of authenticity, faith, and gratitude in her sustained success.

“At the end of the day, I have seen that you just need to be yourself, pray, be thankful, and everything will fall into place”,she added.

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