The Olympic and Paralympic Games in Paris are rapidly approaching, and beauty mogul Rihanna has revealed a historic collaboration in the lead-up to the major athletic event. Rihanna announced with pride on her official social media accounts, that Fenty Beauty is an official partner of the Olympic and Paralympic Games.
“tried to tell all….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!”
The 36-year-old businesswoman posted a picture of herself holding hands with a photoshopped life-size Fenty Beauty Gloss Bomb Universal Lip Luminizer, sharing a romantic moment in front of the Eiffel Tower.
According to a report by ELLE, the beauty brand will provide makeup kits to volunteers awarding medals to athletes, so they can create a “designated look” using Fenty Beauty products.
“Six hundred volunteers, ranging in ages from 18 to 21, will receive kits and tutorials on how to do their makeup for the global event. Fenty Beauty will also have its own makeup artists on-site in order to match volunteers to their foundation shade,” reported the publication.
The makeup kits will have the Eaze Drop’Lit All-Over Glow Enhancer, the Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and the Invisimatte Instant Setting and Blotting Powder.
The Paris Olympics begin on Friday, July 26, and run through August 11. The Paralympics will start on Wednesday, August 28, and run through Sunday, September 8.
Rihanna launched her cosmetics line Fenty Beauty in 2017, in 2020 she launched her skincare line Fenty Skin and in June, the brand launched a new line of hair care products under Fenty Hair.