The rise of “brain-rot” content creators and illiterate/semi-illiterate social media influencers in Nigeria has been discussed by comedian and skit creator Josh Alfred, also known as Josh2Funny.
Rapper YCee caused a stir when he referred to the emergence of what he called “brain-rot” influencers and content creators as the “Olodo Uprising.”
Josh2Funny responded by saying that the Olodo Uprising is both a blessing and a curse in a recent interview with media personality Nedu Wazobia.
He claimed that comedy was never meant to be intelligent and that critics were being too hard on the so-called Olodo content creators.
“What YCee said is straight-up the truth. There’s an uprising of the Olodo people. Now, it’s a blessing and a curse.
“When I started, it was easy for people to call me part of the Olodo Uprising. My character, ‘Mama Felicia’, didn’t make any sense. It wasn’t a well-articulated comedy. I was just fooling around.
“Comedy has never been something that is supposed to be intelligent. The so-called elite might call it ‘stupid’, but it built a million-dollar industry called Nollywood.
“It’s just that social media has now exaggerated it. The person in question, Peller, you see him all the time. If it were when there was no social media, nobody would know what he does.
“So, it is easy for trolls to come for him because his life is in public. Also, some people are envious of him for being blessed without a degree or quality education.
“But what would you have him do? Should he become a thief because he doesn’t know how to speak good English?” Josh2Funny asked.
The Olodo uprising is driven by those making the big money, as their creativity and humor continue to capture the attention of social media audiences and generate significant income. Their ability to turn everyday situations into viral content has not only elevated their status but also proven that the real wealth lies in the power of their laughter and ingenuity