The study examined how digital platforms affect the wellbeing of young people. It was commissioned by the Chinese-owned short video platform and carried out in association with the UK-based NGO Internet Matters.
“Unfiltered: The Role of Authenticity, Belonging, and Connection” is the title of the report that presented the findings.
The benefits of online authenticity and the sense of community that digital platforms may offer were emphasized in the report.
In a statement released on Wednesday, TikTok said, “Young people and parents saw the benefit in being authentic online and recognised the positive impact of belonging and connection online.”
The company noted that these attributes could positively influence young people’s overall well-being.
However, the report raised concerns about certain photo filters, particularly those that subtly alter a user’s appearance. Both teenagers and parents expressed worries about the impact of “appearance” filters, which, though not immediately noticeable, could affect self-image.
TikTok emphasised the distinction between filters designed to be humorous or playful, such as animal ear effects, and those that modify physical features.
In response to these concerns, TikTok announced several changes to reduce the potential harm of appearance-altering filters.
“Some appearance-altering filters will now be restricted for users under 18,” TikTok stated.
The company also committed to providing more transparency by detailing how a filter changes a user’s appearance before it is applied.
Additionally, the platform plans to refresh its resources for creators in its TikTok Effects House, encouraging them to consider the potential unintended consequences of their filters.
By implementing these changes, TikTok aims to promote a “culture of authenticity, respect, and support,” striving to create a digital environment where users feel empowered to express their true selves.
“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”