Toke Makinwa has discussed her difficulties as an entrepreneur, disclosing that her attempts to start makeup and handbag companies failed.
Makinwa revealed this in an interview on Pawnshop by Bluradish’s Master of Craft YouTube storytelling series.
Speaking about her experiences, the media personality acknowledged that she had tried her hand at makeup before venturing into the handbag industry, but neither venture was as successful as she had hoped.
She said: “It’s just constantly failing, but failing forward, and being comfortable enough to take those risks that do not actually sink you, but shape your decisions going forward.
“Maybe it’s the colouring, maybe it’s the stitching, maybe it’s just the idea. You have to keep learning on the job.
“If you are the smartest person in the room, you’re in trouble.”
Additionally, she urged entrepreneurs to increase their financial literacy, especially with regard to stocks and bonds.
Makinwa advised aspiring business owners not to let short-term setbacks dictate their long-term goals, despite her prior business failures.
A failed business venture doesn’t mean the end of your journey—it can be a chance to learn, grow, and try again. Keep striving, stay hopeful, and believe that if one path doesn’t work out, another may lead you to success. Never give up.
Live with Purpose, Love with Passion. Remember to be happy
One 
Rose Ajieh
