Diddy’s Eyewear Brand Cancelled By Retailer Contacts & Eyeglasses

America’s Best Contacts & Eyeglasses has discontinued sales of Diddy’s company’s frames as the disgraced Hip-Hop mogul continues to face widespread criticism after a video of him assaulting his then-girlfriend Cassie Ventura was leaked online.

According to TMZ, America’s Best Contacts & Eyeglasses has halted sales of the music mogul’s Sean John spectacles.

The entertainment media source reported that retailers began deleting the frames online in April and repeated the process last week at other locations.

Last week, Peloton declared that it will no longer feature Diddy’s music on its platform.

Diddy has been under fire from the public after CNN released security camera footage of him beating Cassie in a hotel corridor earlier this month. Diddy apologised for his actions in an Instagram video posted on May 19.

“It’s difficult to reflect on the darkest times in your life, sometimes you gotta do that,” Diddy said in the video. “I was f–ked up. I mean, I hit rock bottom but I make no excuses. My behaviour in that video is inexcusable. I take full responsibility for my actions in that video. I’m disgusted.”

The rapper continued, “I went and sought out professional help. I’ve been going to therapy, going to rehab. Had to ask God for his mercy and grace. I’m so sorry, but I’m committed to being a better man each and every day. I’m not asking for forgiveness. I’m truly sorry.”

Diddy captioned his post, “I’m truly sorry.”

Cassie’s legal team sent a statement to Us Weekly condemning the video as “more about himself than the many people he has hurt.”

“When Cassie and multiple other women came forward, he denied everything and suggested that his victims were looking for a payday,” Meredith Firetog, a partner at Wigdor LLP, said. “That he was only compelled to ‘apologize’ once his repeated denials were proven false shows his pathetic desperation, and no one will be swayed by his disingenuous words.”

A Gentle Reminder: Every obstacle is a stepping stone, every morning; a chance to go again, and those little steps take you closer to your dream.

Nnamdi Okoli