Davido Set To Launch New Label With UnitedMasters

Grammy-nominated singer Davido is embarking on a new journey in his music business with an American distribution franchise, UnitedMasters.

The Grammy nominee has partnered with UnitedMasters to form Nine+ Records, a label that will expand beyond Afrobeats to include hip-hop, R&B, Latin, and country genres.

The billboard said on Instagram:  “Davido is embarking on a new chapter in his career as a as a full-fledged executive.

“The three-time Grammy nominee has signed a deal with UnitedMasters (which recently launched in Nigeria) to start a new label called Nine+ Records, which will cast not just Afrobeats talent but will venture into the realms of hip-hop, R&B, Latin, country and more.⁠”

Captioning the UnitedMasters CEO Steve Stoute statement about the new venture, they added: “I see [Davido] as an entrepreneur that could build the next Bad Boy, the next Death Row and the next label that has a significant impact like a Cash Money.”

I firmly believe that success lies in the combination of both talent and business savvy, and that the magic comes through when they come together.

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Rose Ajieh