Dayo Amusa, a Nollywood actress, wrote a letter to her coworkers about movie promotion.
She explained that acting is only half of the work and that the other half is making sure the world sees what they’ve produced, letting them know that their work isn’t finished after the cut.
“TO ALL AGN @actorsguildofnigeria MEMBERS: OUR JOB IS NOT DONE AFTER “CUT”
My dear colleagues,
I write to us today on a matter critical to our growth. Many of us still believe our work ends on set. It does not. In today’s Nollywood, acting is only half the job. The other half is making sure the world watches what we have created.
When your face is on the poster, your voice must be on the promotion. You are not doing the producer a favour. You are investing in yourself.
Why you must promote every film you are in:
1.It Builds Your Brand: Your active promotion shows you are bankable, professional and valuable. That is what brings your next job and your next endorsement.
2.It Drives Success: Our fans follow us, not just movie pages. Your single post can fill cinemas and push a film to number one on streaming. You are the most powerful marketing tool the film has.
3.It Protects Your Hard Work: You spent days away from home giving your best on set. Do not let that effort go to waste because no one knew the film was out.
4.It Grows Our Industry: Hollywood stars promote their films with pride. If we want better pay and global respect for Nollywood, we must also champion our own work.
I urge every actor to adopt this standard: promote any project you feature in with posts, interviews and premiere attendance during its publicity window.
Let us be actors who are not only talented, but visible, proud and supportive of our own craft.
God bless AGN. God bless Nollywood”.
Live with Purpose, Love with Passion. Remember to be happy
One ❤️❤️❤️
Rose Ajieh
