BBNaija Star Seyi Awolowo Reflects On How His Surname Is Both A Gift and A Challenge

According to former Big Brother Naija housemate Seyi Awolowo, having his well-known last name is both a privilege and a duty.

Obafemi Awolowo, the legendary statesman, was Seyi’s grandpa. He told Sunday Scoop that bearing the Awolowo name is both a blessing and a responsibility.

There have been moments when doors opened simply because of the legacy attached to my surname but there have also been times when it created silent expectations or assumptions that I had to prove myself beyond. I have learnt that legacy gives you a platform, but character earns you your place.

I try to honour the name by showing up authentically, putting in the work, and not taking anything for granted. I navigate it by being true to myself; carving my own path while respecting the shoulders I stand on.”

On how he handles career rejections, he said, “Rejection is tough. However, I have learnt to see it not as failure but as redirection. This industry will test your patience, confidence, and even your identity. But for me, every ‘no’ is a chance to refine my craft, strengthen my faith, and remember why I started. I allow myself to feel the disappointment, but I don’t dwell there.

I stay grounded by surrounding myself with real people, keeping my values intact, and reminding myself that longevity is built on resilience not just relevance.”

Recounting the most impactful career advice he has been given, Awolowo said, “One of the best pieces of advice I got was from my mum. She said, ‘Your name will take you places, but it’s your character and how you treat people that will keep you there’.

“That has shaped everything for me; from how I interact with fans to how I negotiate deals. I try to treat everyone with respect, no matter their status. This mindset has helped me build genuine relationships in an industry where it’s easy to get lost in the hype.”

Live with Purpose, Love with Passion. Remember to be happy

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‎Rose Ajieh