Nike to Raise Prices on Select Products Starting June 1 Amid Market Pressures

Nike will hike prices on shoes and apparel from next month, citing seasonal planning for adjustments

Nike says it will increase prices on many of its shoes, clothing, and sports gear starting June 1.

The company says the move is part of routine “seasonal planning” and did not mention US President Donald Trump’s tariffs policies that have upended global trade.

Nike revealed on Thursday it will resume direct sales on Amazon in the US, reversing a six-year break during which it focused on its own platforms and physical stores since 2019.

Last month, rival brand Adidas recently warned that tariffs enacted under former President Donald Trump could drive up US retail prices for models like the Samba and Gazelle.

The pricing adjustments will mostly affect shoes priced above $100, (£74.50) which could see increases of up to $10. Clothing and other equipment will also cost $2 to $10 more.

However, Nike’s popular Air Force 1 sneakers and also items under $100, children’s merchandise, and Jordan-branded apparel and accessories will not be impacted.

A spokesperson asserted. “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”

Companies around the world are contending with the uncertainty of the Trump administration’s trade policies.

A slew of steep so-called “reciprocal tariffs” which were announced on 2 April were put on hold as countries from around the world negotiate with the White House. The 90-day pause is due to expire in early July.

On Wednesday, UK sportswear retailer JD Sports said higher prices in its key US market due to tariffs could hit customer demand.

Almost all Nike trainers are made in Asia, a region targeted by Trump’s tariffs salvo against foreign countries he accuses of “ripping off” Americans.

Goods from Vietnam, Indonesia and China faced some of the heaviest US import taxes, between 32% to 54%.

The US remains Nike’s largest and most crucial market. The world’s biggest economy accounts for almost everything it sells in its largest market of North America.

However, a slump in sales has curbed the company’s ability to command full price for its products.