Obi Iyiegbu aka Obi Cubana, a Nigerian businessman, has highlighted what motivates young people to indulge in fraud and ritual money.

He believes that societal and family pressures are to blame for the “get-rich-quick syndrome” among teenagers.

In a post on his verified Instagram page on Monday, Cubana stated that the lack of values contributes to the problem.

He emphasized the importance of teaching kids to accept and love themselves, as well as not to live beyond their means “in a bid to belong.”

He cautioned that societal and family demands have an impact on the entire community.

Obi Cubana said, “In a world where we want everything quick, youths are often faced with a lot of pressure from both society and members of their families.

“Our youths are constantly forced to act and feel a certain way and society enjoys dictating how the youths should behave.

“They feel the pressure of fitting into society’s norm and while the family is fun, it can also be full of tensions.”

The celebrity went on to say that putting pressure on young people to reach specific standards often has negative consequences.

He also claimed that many young people are depressed as a result of the pressure and stress placed on them by society and their families.

He said, “These have made many of them resort to drug abuse and excessive use of alcohol.

“Many young people have to leave school just to fend for their families, especially young girls, who are on the streets because they need to send money home.”

The Anambra businessman highlighted that “pressure from work to meet a certain target, especially in the banking sector, and from society to dress or look a certain way.”

He continued, “There are pressures from school to pass exams and get a certain grade, pressure from the local churches to donate for one thing or another, and pressure from friends.

“Even on social media, some are now depressed for not getting a certain amount of likes on their posts.”