Rapper Lizzo Launches New Shapewear Collection

The newest line from Lizzo’s shapewear company, Yitty, has been introduced.

The vocalist of the song “2 Be Loved” appears in the spring/summer 2023 advertisement wearing a brown Almost Naked bra and high-waisted briefs.

In a another picture, she leans back on a red lip-shaped sofa while wearing a bodysuit in the color Y So Blue, which is quite similar to Pantone’s 2022 color of the year, Very Peri.

For the first time, denim is offered in the SS23 collection, with the Denim is Served collection featuring bandeau shirts, cropped jackets, and leggings in a variety of colorways.

The Smoothing Stretch Jean has ‘butt lift slings’ to contour the derriere and a power mesh lining for a streamlined look.

The Detroit-born pop singer, who earlier this month won the Grammy for Record of the Year for About Damn Time, collaborated with Fabletics, the subscription-based clothing company co-founded by actor Kate Hudson, to create Yitty last year.

“I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear,” she said at the time.

“I had an epiphany like, ‘Who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”

Championing ‘body normativity’ – as opposed to positivity – the brand aims to celebrate all body types, with sizes ranging from 6X to XS.

“I want to normalise my body. And not just be like, ‘Ooh, look at this cool movement. Being fat is body positive.’ No, being fat is normal,” Lizzo said in a Vogue interview in 2020.

“I think now, I owe it to the people who started this to not just stop here. We have to make people uncomfortable again, so that we can continue to change. Change is always uncomfortable, right?”

The brand name was inspired by one of Lizzo’s family members.

“Yitty is a nickname my auntie gave me when I was young,” she told Forbes.

“She was a full-figured woman and one of the coolest people ever with bold, beautiful energy. I wanted that energy in this brand.”

Fabletics is currently selling the Yitty spring/summer 2023 line at fabletics.co.uk/yitty-by-lizzo.