Timothée Chalamet Becomes The New Face Of Chanel

The new scent ambassador for Chanel’s Bleu de Chanel perfume is Timothée Chalamet.

The actor made his Instagram debut on the website of the French luxury brand in a promotional photo taken by renowned fashion photographer Mario Sorrenti.

The actor from Dune has never before served as an ambassador for a line of clothing or cosmetics.

“With a dynamic energy as raw as it is refined, the French-American 27-year-old actor has gained a distinguished worldwide reputation, while still at the dawn of his career,” said a statement released by Chanel.

“Apart from his audacious style and unapologetic charm, Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of Bleu de Chanel: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible.”

Speaking to British Vogue, Chalamet recalled his earliest memory of the brand related to his late grandmother.

“I remember her giving my sister Chanel No. 5 – I think it was for my sister’s birthday – and she had this little Chanel purse too,” he said.

“She was a very, very elegant lady in the best sense of the word – subtly elegant and not for show.”

Talking about working with Martin Scorsese, who is directing the campaign film, Chalamet said: “He lives and breathes movie making. The conversations we’ve had over Zoom have been super enthused. For him, it’s like hitting the treadmill.”

The whole Bleu de Chanel advertising campaign will debut in June, and the movie will follow in the Autumn.

The actor’s Instagram post breaking the news received 900k likes and hundreds of comments within two hours, including one from his Little Women co-star Florence Pugh, who wrote: “Very boopable nose there sweetheart. You’re miiiish, x.

Longtime Chanel ambassador and Spanish actor Penelope Cruz left a series of clapping emoji comments on the company’s article.

With the caption “CC X TC OTW,” which means “on the way,” the Oscar-nominated actor earlier gave a hint about the collaboration.

Chalamet, who is well known for his red-carpet attire, co-chaired the Met Gala in 2021 but rarely works with brands.

In October of last year, he made history by becoming the first guy to appear on a solo cover of British Vogue. In 2021, he was appointed a “Friend of the House” for the jewelry and watchmaker Cartier.