“Traditional Media Must Evolve To Survive” – Do2dtun

Prominent on-air personality and hype man Kayode Oladotun, better known online as Do2dtun, has called on media workers to embrace digital transformation, highlighting how technological and artificial intelligence breakthroughs will change the media landscape.

In a discussion with Saturday Beats, Do2dtun remarked, “It’s necessary that all radio stations need to start thinking digitally now because we’re moving forward. In the next five, or six years, we’re talking about AIs doing things that human beings do.

“I’m moving on to all the bigger things, but I want everybody who’s in that business to think, that I was one of the people who told the stories of how we move and transition into the next level.

“For the Federal Government, I think radio stations or the media, in general, face too many stringent checks and balances. You cannot be as expressive as you should be. I think it should be a bit freer than what it is now.

“Everybody wants to be more expressive. Some opinions are great, some are bad, to be honest. But that’s why people have decided to move into that part of the media space where it’s uncontrolled, which sometimes is dangerous.”

Speaking further on whether streaming and social media have overtaken radio, he said, “Nigeria is a very peculiar country. We still dwell on traditional media. However, you don’t have time to watch TV or listen to the radio every time. The easiest way to get information is on your phone. There’s WhatsApp now, everybody’s chatting on apps.